About 5CRE

Born in New York City. Built for Real Estate.

We started 5CRE because we saw an industry stuck in the past — sticky notes, spreadsheets, and missed follow-ups. Real estate deserves better technology.

Our Story

In 2023, our founders — a team of real estate professionals and software engineers — sat across from each other at a coffee shop in the Flatiron District and asked a simple question: why does one of the world's largest industries still run on Post-it notes and spreadsheets?

Real estate agents were losing deals not because they lacked talent, but because they lacked the tools to communicate effectively at scale. A lead comes in from Zillow at 2 PM, but the agent is at a showing. By the time they respond at 6 PM, that lead has already talked to three other agents. The deal is gone.

We built 5CRE to fix that. Our platform combines SMS, email, and voice into a single communication hub designed specifically for real estate workflows. We're not a generic CRM with real estate features bolted on — we're a real estate communication platform from the ground up.

Today, more than 12,000 agents and 850 brokerages across the United States use 5CRE to automate their follow-ups, nurture their pipelines, and close more deals. And we're just getting started.

Our Values

What Drives Us

Speed Wins

In real estate, the first to respond wins the deal. Everything we build is optimized for speed — fast responses, fast onboarding, fast results.

Relationships First

Real estate is a people business. Our technology amplifies human connection — it doesn't replace it. Every feature is designed to make your conversations better.

Trust & Compliance

Your reputation is your livelihood. We bake compliance into every feature so you can communicate with confidence, knowing you're always on the right side of regulations.

NYC Hustle

We're a New York company. That means we move fast, we work hard, and we don't settle. The energy of this city is in our DNA, and it shows in every feature we ship.

Leadership

The Team Behind 5CRE

AV

Alex Vasquez

Co-Founder & CEO

Former VP of Sales at a top NYC brokerage. 12 years in real estate.

RK

Rachel Kim

Co-Founder & CTO

Ex-Twilio engineer. Built messaging systems that scaled to 100M+ messages.

JM

Jordan Mitchell

VP of Product

Product leader from Compass and Zillow. Deep real estate product expertise.

SP

Sofia Patel

VP of Customer Success

Former brokerage operations director. Passionate about agent enablement.

12,000+

Active Agents

850+

Brokerages

50M+

Messages Sent

$2.8B

In Deals Closed

Join the 5CRE Team

We're hiring across engineering, sales, marketing, and customer success. Help us build the future of real estate communication.

View Open Positions